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ADVERTISING | SOCIAL MEDIA | COPYWRITING
SOCIAL MEDIA CAMPAIGN
Photoshop
Speculative social media campaign for Panera across Instagram, TikTok, and Snapchat targeting people 18-30s. The purpose of the campaign is to get consumers to identify with different soups, characterizing them with human traits, so people will be incentivized to go in stores and buy soup.
THE STORY
This campaign targets targets younger consumers on social media platforms, utilizing trends and allowing them to identifying with the product. It personifies soup, asks "which soup are you?" to let consumers relate to the food, incentivizing them to go to Panera and buy soup.
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