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PORTFOLIO  > SOCIAL

1

SOCIAL MEDIA CAMPAIGN
Photoshop

Speculative social media campaign for Panera across Instagram, TikTok, and Snapchat targeting people 18-30s. The purpose of the campaign is to get consumers to identify with different soups, characterizing them with human traits, so people will be incentivized to go in stores and buy soup. 

panera-which-soup-are-you_700.jpg
INSTA-SOUP-FINAL_700.jpg
panera-snapchat_700.jpg

2

POSTER & INSTA POST
Adobe Illustrator

Poster and accompanying Instagram post made in Illustrator targeting college students ages 18-22. Handwritten typography is used in the headline of "Pumpkin Carving" to highlight the effect of carving into the pumpkins during the event. 

pumpkin-carving-poster_600.jpg
pumpkin-insta-post_500.jpg
peace-insta-layout_700.jpg

3

INSTAGRAM
LAYOUT

 

Client: P.E.A.C.E. Volunteer Center

Instagram grid for P.E.A.C.E.'s page, targeting college students ages 18-22 interested in volunteering around the Tampa Bay community. Posts are made on Canva. 

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