ADVERTISING | SOCIAL MEDIA | COPYWRITING
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INDUSTRY REPORT
Industry report comparing Pioneer Medical Group and Metro Inclusive Health by doing a quantitative content analysis. This report details my research question, the methods of analysis, the units of analysis, the content audits, results, keyword research complete, and recommendations for both nonprofits.
3
​CREATIVE BRIEF
JAI ALAI
Creative brief detailing an advertising campaign for the rebranding of Jai Alai's beer can. This was a group project, and my efforts consisted of researching the liquor competitors, crafting personas, exacting positioning, creating their IMC strategy, along with other copyediting efforts.
4
PRINT AD
Photoshop
Poster designed in Photoshop targeting students and professionals of the upper-middle class who are up early in the morning. The branding is consistent with their colors and advertising, same sans serif font choice, color scheme, and modern shape design in the background with a call to action urging the audience to download the app. Stock images were laid out in Photoshop.